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Content workflow software for agencies

Client approval, with proof of what they approved.

Which draft did the client approve? Keep their decision connected to the version they reviewed, with the brief, brand voice and feedback alongside the work.

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Illustrative workflowApproved v3

A clearer customer update

BrightPathWritten by Maya

We’re updating the customer dashboard. Your existing reports will stay available, and the new overview will put recent changes in one place.

The brief

Audience customer teams

Purpose explain what is changing and what stays available

Brand voice Direct and useful.
Keyword customer dashboardLength 20–30 words

Maya Ortiz · Account lead · Sent for review

Sam Reyes · BrightPath comms leadResolved in v2

Please confirm that existing reports stay available.

Approved by Lena Cole · Client counsel

Approved v3

Aug 13, 4:41pm

The Problem

The client approved it. But which version?

A draft changes after sign-off. The approval stays in another thread. Now someone has to work out what the client actually approved.

Context gets scattered

The brief, brand voice, latest draft, and decision live apart. The team has to piece them back together.

Versions stop matching

The approval names one version. The draft ready for handoff contains changes the client has not reviewed.

Handoff needs another check

Before passing it on, someone has to confirm who approved what—and when.

If your process already connects the decision to the reviewed draft, keep it. If it takes a search to confirm, that is the gap to close.

No Client Logins

Your client gets one focused place to review and decide.

Send a time-limited magic link. The invited reviewer can view the submitted draft, comment, approve, or request changes without joining the agency workspace.

An illustrated path from invitation to decision

  1. An invitation by email

    Sam receives a review link from the agency. He opens it without creating an account.

    Email → review link

  2. The draft, in context

    The submitted version opens for Sam to read, with space to leave feedback on the work.

    Submitted draft + comments

  3. A decision on record

    Sam can approve or request changes. His decision stays connected to the version he reviewed.

    Reviewer + version + decision

Reviewer access is free on every plan. Links are time-limited and revocable.

See how client review works

Built for Complex Reviews

The right people see the work
in the right order

Set the review order once. Writerflow notifies each reviewer when the previous stage is approved, so everyone knows whose turn it is.

Compare with email approvals

Set the review order

Add the people who need to say yes — in the order they need to say it

Sequential notifications

Notify reviewers when their stage begins

Stage-by-stage review

Move to the next stage after the current stage is approved.

Review status

See the current review stage for each document.

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Across your client accounts

See what's waiting, who has it, and for how long.

Built for agencies running client content across multiple accounts — from brief to approved handoff.

In flight today

4 awaiting · 1 overdue

  • Due today, at risk:

    Funding announcement

    Vertex Health · Client legal · counsel

    Embargo 6:00am ETWaiting 6h
  • Overdue:

    Q3 product launch

    Northwind · Client comms lead

    OverdueWaiting 3d 4h
  • In review:

    Brand refresh — blog

    Acme Co · Your editor

    Waiting 1d 2h
  • In review:

    Case study

    BrightPath · Account lead review

    Waiting 4h
  • Approved:

    May newsletter

    Halcyon · Approved

    Locked v3—

Stylized example of the in-flight board — actual content varies by your workspace.

Meet Flo

Flo helps prepare the draft. The sign-off stays human.

Flo helps your team check and revise a draft before human review. Flo doesn't have an approve button.

A check before your reviewer sees it

AI Review checks the draft against your team's review checklist and flags items for a person to review.

Answers from the draft itself

When a revision comes back, chat with Flo right in the editor to track down the passage in question, rework a section, or get an answer about the draft, without pulling a teammate off another job to explain it.

Drafting help, when your team wants it

Hand Flo a rough ask and it builds a full content brief; from there it can draft in the brand voice you've set for that client.

Try Flo on the next piece headed for review.

AI credits are included on every plan, including Free. See how Flo works

Content Planning

Approval starts before
a single word is written.

The Writerflow content calendar connects planning to approval. Schedule content, create detailed briefs, and assign writers. Keep that context alongside the draft when it goes for review.

Visual content calendar

Every client's content on one calendar, with drag-and-drop scheduling and filters by status, type, or writer.

Structured briefs

Define audience, tone, keywords, and format requirements in a structured brief. Writers get clarity before they start.

Built for mobile

Review the calendar, read briefs, and approve content from your phone. No laptop required.

Writerflow content calendar showing scheduled content across a month, color-coded by type and status
Explore the content calendar for agencies

How It Works

The whole loop, from plan to approved handoff

Plan, brief, create, review, sign off, then prepare or hand off the approved version.

  1. 1. Plan

    Set the work and client context.

  2. 2. Brief

    Writers get audience, tone, and format up front.

  3. 3. Create/Upload

    Bring the written work into the workflow.

  4. 4. Internal Review

    Resolve the work before the client sees it.

  5. 5. Client Sign-off

    The named client decision is on record.

  6. 6. Prepare/Handoff

    Prepare or hand off the approved version.

Built for agencies like yours. Try it free.

Keep decisions from disappearing across email, Slack, and Google Docs — whether you run a PR & comms shop or a marketing agency.

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14-day free trial. No credit card required.

Clear approval and handoff

Hand off the version they approved.

Writerflow keeps the reviewer, approval, time, and submitted version together so your team can hand off the right approved version.

Launch Announcement

Approval record

  1. Sam Reyesapprovedv3Locked
  2. Sam Reyesrequested changesv2 → v3
  3. Sam Reyesviewed via magic linkv2
  4. Mike Johnsonsubmitted for reviewv2

Stylized example of an approval record — actual content varies by your workflow.

From approval to handoff

The document owner can download the approved PDF from the desktop document view. Share that copy with the person handling publishing; the decision record stays with the document in Writerflow.

Audit trail

Review activity records the invited reviewer a link was issued to, the action, timestamp, and submitted version available in Writerflow. A review link is an access credential, not identity verification.

Version history

Compare revisions side-by-side, or restore an earlier version.

Export & ownership

Your content stays yours — export anytime, no lock-in.

Security

Encrypted in transit and at rest, with role-based access.

FAQ

Frequently asked questions

Everything you need to know about Writerflow

Writerflow is content workflow software for agencies. It keeps the brief, brand voice, written content, revisions, client approval, and final handoff connected for each piece of client work.

Bring one client-content workflow into Writerflow.

Get feedback on how the work moves today and, if Writerflow makes sense, help setting it up with you.

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