What is Writerflow?

Overview

Writerflow is an approval orchestration platform built for marketing agencies. It replaces the email chaos of content approvals with a structured, trackable workflow.

Key Concepts

Documents are the content you need approved — blog posts, ad copy, social media content, or any text-based deliverable. Upload them to Writerflow and they become versioned, commentable, and approvable.

Approval Workflows define who needs to review and approve each document. You can set up multi-stage approvals where content passes through internal review before reaching the client.

Magic Links let your clients review and approve content without creating an account. They click a link, see the document, and can approve or request changes — zero friction.

Inline Comments allow reviewers to highlight specific text and leave contextual feedback directly on the document, rather than in a separate email thread.

How It Works

1. Upload your content to Writerflow
2. Set up the approval workflow (who reviews, in what order)
3. Share a magic link with your reviewers
4. Track approvals, comments, and revisions in one place
5. Get approved — or iterate on feedback until the content is right