Content Briefs

What is a Brief?

A content brief is a structured document that tells a writer exactly what to produce. Instead of a vague Slack message like "write a blog post about SEO," a brief includes audience, tone, keywords, word count, and format requirements.

Creating a Brief

1. From the calendar, click New Brief or drag an idea onto a date
2. Enter a seed description — a sentence or two about what you need
3. Fill in the structured fields: audience, tone, keywords, word count, format
4. Assign a writer and set a deadline
5. Click Create — the writer is notified with the complete brief

Brief Fields

• Audience — who is this content for?
• Tone — formal, casual, technical, conversational?
• Keywords — target keywords for SEO
• Word Count — expected length
• Content Type — blog post, social post, email, newsletter, case study
• Format Requirements — any structural requirements (e.g., include a CTA, use subheadings)

From Brief to Approval

Once a writer submits their draft, it becomes a document in Writerflow and enters the approval workflow automatically. The brief stays attached as context so reviewers understand the original intent.